Restaurant chain Chipotle Mexican Grill recently released a very beautiful and creative advertisement in short-film form, focusing on the benefits of their Food With Integrity mission statement—which all aims for sustainability.

Food With Integrity refers to their efforts to use only the best ingredients to supply their restaurants, including organic produce (often local), naturally raised and free-range animals used for their meats, and hormone-free dairy products used to make their cheese. All in all a very respectable goal for the world.

The film itself is called “Back To The Start” and features a Willie Nelson cover of Coldplay’s spectacular song “The Scientist” all boxed up inside some of the most professional and awesome stop-motion animation I’ve ever seen. Here’s more about the film itself and its intent.

“The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”

Without further adieu, here is the film.

You can grab Willie Nelson – “The Scientist” on iTunes here if you’re interested.